We got an OLED TV. We used to have a plasma, but they don't ship well, so we couldn't take it to Denmark. I am not very good at telling the difference between picture quality, though my husband is teaching me to be better at it, but this is different. The color is truly amazing. It's so good that you can actually tell in the cartoon Shimmer and Shine that the genies have darker skin tones. It's so good that I can actually tell the difference in the gradients of blonde hair in the Danish show Rita. I love it!