A couple weeks ago I went to the beach with a friend of mine and her tiny son. It was quite windy and I managed to loose my hat, which rolled down the pebble beach and into the waves. I wasn't going to go swimming in January in New England, I've been told I'm crazy, but I'll have you know I'm not stupid. However, I did wade up to my ankles in the frigid water to retrieve my hat and I discovered that wool really as amazing as they said. Given a couple minutes my feet actually ceased to be cold, because my wool socks did a better job insulating wet than cold. It was pretty nifty. For the record, we did walk right home and I took off my sodden clothes. Warm wet wool socks are nice, dry ones in a toasty warm house are way better.